Fredericksburg.Today to Host E-Commerce Workshops

by | Oct 22, 2016 | Business

By Susan Larson.

Online shoppers don’t search for brands or businesses.  They search for products. 

In marketing terms, it’s called product discovery, and it’s vital for the success of businesses online sales, according to Bill Ferguson, director of Customer Development with e-commerce technology company Okanjo.
“A website is an island,” Ferguson said.  “To drive traffic requires a hefty investment of time and money.  Small and mid-sized businesses need ways to get exposure for their product beyond the walls of their brick-and-mortar stores and their own website.”

Fredericksburg.Today is hosting Ferguson at three free events in Fredericksburg, where he will discuss e-commerce best practices, and introduce ShopFredToday.com, an e-commerce website that will enable local businesses and artisans to create storefronts to sell their products online.

“Fredericksburg.Today has access to traffic and trust, which solopreneurs, entrepreneurs, and businesses can harness to sell their goods and services,” Ferguson said.

ShopFredToday.com provides an online store powered by the search engine optimized traffic, community trust, and marketing of Fredericksburg.Today.  Participating businesses receive:

– A branded and customized storefront, optimized for desktop, tablet and mobile.
– The ability to sell and/or auction items.
– SEO optimized product search.
– An easy to use platform for store owners and customers.
– Promotion of the site and your products on the Fredericksburg.Today online news website, Facebook page and Twitter feed, and in the morning newsletter.

The three free information sessions are:
Tuesday, Oct. 18, 7 – 8 p.m.
Salem Church Library, Meeting Rooms 3 & 4, 2607 Salem Church Rd., Fredericksburg, 22407
Wednesday, Oct. 19, 12 – 1 p.m.
The Foundry, 2324 Plank Rd., Fredericksburg, 22401
Friday, Oct. 21, 8:30 – 9:30 a.m.
FredXchange Open Coffee at The Foundry, 2324 Plank Rd., Fredericksburg, 22401
You may also schedule a personal meeting during the week (Tuesday, Oct. 18 – Friday, Oct. 21).

Email [email protected] to RSVP for a free information session, or request a one-on-one meeting with Ferguson.

“ShopFredToday.com provides an easy-to-use interface for sellers to upload their products,” Ferguson said.  “It’s as easy as setting up a social media profile,” Ferguson said.

Okanjo provides e-commerce solutions to media companies and advertisers ranging from popular, locally-focused entities to Fortune 1000 businesses.

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