Two downtown Fredericksburg business owners, Scarlett Pons of the PonShop Studio and Gallery and April Peterson of River Rock Outfitter, say shopping small offers a level of connection that makes the experience stand out.
They highlight the value of unique products, personal guidance, and the relationships that are formed. Both emphasize that every local purchase strengthens the local economy by supporting jobs, sustaining independent businesses, and keeping dollars circulating within the region.
